Advertising & branding principles practiced by EBL: a case study of EBL priority banking
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Materyal Türü: | Internship report |
| Dil: | English |
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BRAC University
2017
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| Online Erişim: | http://hdl.handle.net/10361/8297 |
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10361-8297 |
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10361-82972019-09-30T03:08:47Z Advertising & branding principles practiced by EBL: a case study of EBL priority banking Sikder, Shahdat Hossain Ullah, G. M. Shafayet BRAC Business School, BRAC University Advertising & branding EBL This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page 44). The main objective behind preparing this report is to know about the branding and advertising principles practised by Eastern bank Limited (EBL) and critically observe ‘Priority Banking’ of EBL as this attractive proposition is creating buzz and attracts a lot of customers’ since its beginning. Usually banks and other non-banking institutions (NBFIs) previously follow Below The Line (BTL) method for advertising though in recent years they are focusing on every sphere of advertising medium that works as a customer touch point. EBL has clear and bold brand elements with inner meaning and they always practices that while advertising. Here, at EBL I came to know a lot more about branding and advertising of EBL and had a opportunity to know about Priority Banking from a closer spot. How the Priority Banking idea turns into reality, creates differentiation in customers mind and become the role model for other banks and NBFIs. In job responsibility part I described my new learning experience in practical field where I get hand on experience of Asset Value Centre (AVC) of EBL. Although I had to face some hurdles as those operations are new to me but got to know a lot more things from here. In brief, I can say EBL is doing phenomenally good in banking sector of Bangladesh, setting standard for other organizations and laying footsteps for others to follow. Shahdat Hossain Sikder B. Business Administration 2017-07-17T06:41:51Z 2017-07-17T06:41:51Z 2017 2017-05-06 Internship report ID 13304020 http://hdl.handle.net/10361/8297 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Advertising & branding EBL |
| spellingShingle |
Advertising & branding EBL Sikder, Shahdat Hossain Advertising & branding principles practiced by EBL: a case study of EBL priority banking |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Ullah, G. M. Shafayet |
| author_facet |
Ullah, G. M. Shafayet Sikder, Shahdat Hossain |
| format |
Internship report |
| author |
Sikder, Shahdat Hossain |
| author_sort |
Sikder, Shahdat Hossain |
| title |
Advertising & branding principles practiced by EBL: a case study of EBL priority banking |
| title_short |
Advertising & branding principles practiced by EBL: a case study of EBL priority banking |
| title_full |
Advertising & branding principles practiced by EBL: a case study of EBL priority banking |
| title_fullStr |
Advertising & branding principles practiced by EBL: a case study of EBL priority banking |
| title_full_unstemmed |
Advertising & branding principles practiced by EBL: a case study of EBL priority banking |
| title_sort |
advertising & branding principles practiced by ebl: a case study of ebl priority banking |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8297 |
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AT sikdershahdathossain advertisingbrandingprinciplespracticedbyeblacasestudyofeblprioritybanking |
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