Factors affecting customer purchase decision of Transom electronic product
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2017
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10361-82912019-09-30T03:08:46Z Factors affecting customer purchase decision of Transom electronic product Gazi, Salauddin Taufique, Dr. Khan Md. Raziuddin BRAC Business School, BRAC University Transom electronic Purchase decision This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references. The report is prepared based on the three months practical knowledge in sales department of Transcom electronic limited. The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, Transcom Electronic Sales department run into two categories. B2B sector try to capture organization and factories and B2C sector is focusing on consumer. While B2C works to ensure better sales, on the other hand B2B always look forward to generate Leeds. The report also has a brief overview of Transcom limited. This report has been prepared based on research "Factors affecting customer purchase decision of Transcom Electronic product." The research will give us clear idea on which factors (Price, Quality, Promotion, and Warranty) really influence customer to buy Transcom Electronic on buying electronic product. On this report survey and analysis is also done. it has brief demographic background information of each respondent. Salauddin Gazi B. Business Administration 2017-07-17T03:57:08Z 2017-07-17T03:57:08Z 2016 2016-12-27 Internship report ID 12104227 http://hdl.handle.net/10361/8291 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BRAC University |
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Brac University |
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Institutional Repository |
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English |
topic |
Transom electronic Purchase decision |
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Transom electronic Purchase decision Gazi, Salauddin Factors affecting customer purchase decision of Transom electronic product |
description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. |
author2 |
Taufique, Dr. Khan Md. Raziuddin |
author_facet |
Taufique, Dr. Khan Md. Raziuddin Gazi, Salauddin |
format |
Internship report |
author |
Gazi, Salauddin |
author_sort |
Gazi, Salauddin |
title |
Factors affecting customer purchase decision of Transom electronic product |
title_short |
Factors affecting customer purchase decision of Transom electronic product |
title_full |
Factors affecting customer purchase decision of Transom electronic product |
title_fullStr |
Factors affecting customer purchase decision of Transom electronic product |
title_full_unstemmed |
Factors affecting customer purchase decision of Transom electronic product |
title_sort |
factors affecting customer purchase decision of transom electronic product |
publisher |
BRAC University |
publishDate |
2017 |
url |
http://hdl.handle.net/10361/8291 |
work_keys_str_mv |
AT gazisalauddin factorsaffectingcustomerpurchasedecisionoftransomelectronicproduct |
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