Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
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| التنسيق: | Internship report |
| اللغة: | English |
| منشور في: |
BRAC University
2011
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/816 |
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10361-816 |
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10361-8162019-09-30T03:35:49Z Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage Huque, Shariful hasanul Akter, Kohinur Chowdhury, Sumon Paul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010. Cataloged from PDF version of Internship report. This project purport to decipher the satisfaction level as well as the preferences of consumer perception to the various flavors of O'Potato chips in the age group of 10-18 school and college going students in Dhaka metropolitan area, Sylhet and Chittagong. Our aim is to analyze the marketability and future growth prospects of O'Potato chips. It is clear from the survey results that the most preferred brand is lay's and its acceptability is 42% and followed by Meridian (24%), Bombay (20%), O'potato (6%). In this survey, our main objective was to conduct the product taste, saltiness level, mouth feel and overall aspect of the chips. In terms of the above parameters overall situation of spicy cocktailis is average and Tomato Tango is good. But comparing to lays the level of improvement is very insignificant. On the other hand, the ingredient's composition of creamy & veg. Masala is below average. Massive improvement is required for the creamy category. Shariful Hasanul Huque B. Business Administration 2011-03-16T04:40:22Z 2011-03-16T04:40:22Z 2010 2010-05-10 Internship report ID 02104051 http://hdl.handle.net/10361/816 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 65 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Huque, Shariful hasanul Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010. |
| author2 |
Akter, Kohinur |
| author_facet |
Akter, Kohinur Huque, Shariful hasanul |
| format |
Internship report |
| author |
Huque, Shariful hasanul |
| author_sort |
Huque, Shariful hasanul |
| title |
Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage |
| title_short |
Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage |
| title_full |
Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage |
| title_fullStr |
Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage |
| title_full_unstemmed |
Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage |
| title_sort |
consumer perception & brand positioning of o'potato chips in particular reference to akij food & beverage |
| publisher |
BRAC University |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10361/816 |
| work_keys_str_mv |
AT huquesharifulhasanul consumerperceptionbrandpositioningofopotatochipsinparticularreferencetoakijfoodbeverage |
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