Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Detalles Bibliográficos
Autor principal: Jebin, Tasnia
Otros Autores: Adrita, Ummul Wara
Formato: Internship report
Lenguaje:English
Publicado: BRAC University 2017
Materias:
Acceso en línea:http://hdl.handle.net/10361/8157
id 10361-8157
record_format dspace
spelling 10361-81572019-09-30T03:23:25Z Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh Jebin, Tasnia Adrita, Ummul Wara BRAC Business School, BRAC University British American Tobacco Bangladesh Route to market (RTM) This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 57-59). Sales efficiency has been always a great concern for the trade marketing and distribution for a company that is highly dependent on different intermediaries. Therefore, the quality of the sales force has a great impact on the whole business performance and getting proliferation in the market. Therefore, company requires properly skilled and qualified sales force whom they should provide standard compensation and proper training and development opportunity to deal with the future complexity of business. This report highly focuses on the importance of having sales team with right profile and their profile uplift in terms of education level, compensation and development opportunity in tobacco industry of FMCG industry in Bangladesh, to be specific, British American Tobacco Bangladesh for creating excellence in distribution management which is a hypothesis for the current RTM (Route To Market) Approach review project of the company. This report also justifies why sales team’s profile uplift is very much required comparing the facts of the analysis within industry and also with different leading companies though it generates a sharp increase in company’s overall expenditure. This report also provides an overall overview of the company and the job summary within the overall internship period. Following these, it also provides the analysis of current scenario of the core sales team of different distributors of the company and generates some hypotheses or some statements which has been also tested to identify the right scenario. The report has been prepared based on the internship learning and experience. Different journals, books and websites have been used to provide different information and relating the study. Primary data collected based on template based survey has been used for the analysis part. Different distributors and their core sales team were the sample for the data collection. Tasnia Jebin B. Business Administration  2017-05-18T13:38:58Z 2017-05-18T13:38:58Z 2016 2016-12-20 Internship report ID 12204103 http://hdl.handle.net/10361/8157 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 59 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic British American Tobacco Bangladesh
Route to market (RTM)
spellingShingle British American Tobacco Bangladesh
Route to market (RTM)
Jebin, Tasnia
Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2 Adrita, Ummul Wara
author_facet Adrita, Ummul Wara
Jebin, Tasnia
format Internship report
author Jebin, Tasnia
author_sort Jebin, Tasnia
title Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh
title_short Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh
title_full Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh
title_fullStr Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh
title_full_unstemmed Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh
title_sort study on the issues with field force for distribution excellence: route to market (rtm) review project 2016, british american tobacco bangladesh
publisher BRAC University
publishDate 2017
url http://hdl.handle.net/10361/8157
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