Consumer behavior on bottled mineral water
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Internship report |
| Idioma: | English |
| Publicado em: |
BRAC University
2017
|
| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10361/8155 |
| id |
10361-8155 |
|---|---|
| record_format |
dspace |
| spelling |
10361-81552019-09-30T03:23:00Z Consumer behavior on bottled mineral water Kamal, Sadia Islam, Md. Tamzidul BRAC Business School, BRAC University Consumer Bottled mineral water This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 23). Water by itself may appear to be an undifferentiated good to many. As water is a necessity just like Oxygen. However, when it comes to packaged and processed bottled mineral water, it creates a demand backed up my monetary value. The consumers mind most often cycles around the factors such as taste, preferences and opinions before purchasing a bottled mineral water. Hence, this report is a study on the consumer behavior towards the numerous available bottled mineral water at the consumer’s disposal. Water being water might seem of the same weight and importance to all, however this report investigates deeper into understanding why some bottled mineral water brands are performing better than the others. A friendly survey has been conducted on thirty respondents to determine the perceptions of bottled mineral water from different angles and based on multiple attributes via a method called perceptual mapping. The factors or attributes evaluated on were Taste, Packaging, Advertisement, Distribution, Price, Brand Image and Overall Rank. Following the survey, the findings were compiled down to an average to easily interpret where the brands in subject (MUM, AQUAFINA and SPA) stand today. Pointing where the improvement areas are and tracing where the strength lies. The perceptual mapping findings led to conclusions such as Brand USP, reasons of success, reasons of failure and future recommendations. Sadia Kamal B. Business Administration 2017-05-18T12:41:17Z 2017-05-18T12:41:17Z 2016 2016-09-15 Internship report ID 12204102 http://hdl.handle.net/10361/8155 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consumer Bottled mineral water |
| spellingShingle |
Consumer Bottled mineral water Kamal, Sadia Consumer behavior on bottled mineral water |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Kamal, Sadia |
| format |
Internship report |
| author |
Kamal, Sadia |
| author_sort |
Kamal, Sadia |
| title |
Consumer behavior on bottled mineral water |
| title_short |
Consumer behavior on bottled mineral water |
| title_full |
Consumer behavior on bottled mineral water |
| title_fullStr |
Consumer behavior on bottled mineral water |
| title_full_unstemmed |
Consumer behavior on bottled mineral water |
| title_sort |
consumer behavior on bottled mineral water |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8155 |
| work_keys_str_mv |
AT kamalsadia consumerbehavioronbottledmineralwater |
| _version_ |
1814308047643738112 |