Buying behavior of noodles shoppers
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Lingua: | English |
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BRAC University
2017
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| Accesso online: | http://hdl.handle.net/10361/8145 |
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10361-81452019-09-30T03:15:14Z Buying behavior of noodles shoppers Rima, Fariha Zafor Tarannum, Iffat BRAC Business School, BRAC University Buying behavior Maggi This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 42). This report encloses the objective and outline of the research on instant noodles shoppers and their buying behavior of Noodles Shoppers in prominent areas of Dhaka city. Nestlé and MAGGI as a team aims to augment the brand equity with its endeavors in the form of the effective promotional activities. The organization is operating in internationally as a close resemblance of the operations of the foundation in Bangladesh. The activities of the MAGGI brand are housed under three pillars- Taste, Brand Name and Family Preference- and include in-depth understanding of the consumers of their brand and that of the competitors. Despite the intensive competition with against numerous local and multinational rivals, MAGGI as an instant noodles have been ruling over the peoples hearts for many years; which is why an ‘lead crisis’ surely had shaken the brand but could not mark a crack on it. Nestle Bangladesh Limited and MAGGI Brand have been created to mitigate the bottlenecks of traditional marketing. Fariha Zafor Rima B. Business Administration 2017-05-16T10:21:11Z 2017-05-16T10:21:11Z 2016 2016-12-18 Internship report ID 13304132 http://hdl.handle.net/10361/8145 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Buying behavior Maggi |
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Buying behavior Maggi Rima, Fariha Zafor Buying behavior of noodles shoppers |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Tarannum, Iffat |
| author_facet |
Tarannum, Iffat Rima, Fariha Zafor |
| format |
Internship report |
| author |
Rima, Fariha Zafor |
| author_sort |
Rima, Fariha Zafor |
| title |
Buying behavior of noodles shoppers |
| title_short |
Buying behavior of noodles shoppers |
| title_full |
Buying behavior of noodles shoppers |
| title_fullStr |
Buying behavior of noodles shoppers |
| title_full_unstemmed |
Buying behavior of noodles shoppers |
| title_sort |
buying behavior of noodles shoppers |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8145 |
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AT rimafarihazafor buyingbehaviorofnoodlesshoppers |
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