A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Bibliographic Details
Main Author:	Tajrian, Shamima
Other Authors:	Islam, Tamzidul
Format:	Internship report
Language:	English
Published:	BRAC University 2017
Subjects:	The Daily Star Consumption behavior
Online Access:	http://hdl.handle.net/10361/8143

id	10361-8143
record_format	dspace
spelling	10361-81432019-09-30T03:13:29Z A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD Tajrian, Shamima Islam, Tamzidul BRAC Business School, BRAC University The Daily Star Consumption behavior This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 37). The following report is the reflection of my work and experience at “The Daily Star”. This report mainly focused on my descriptive research work on consumption behavior and future projection on print newspaper. In this report I provided a thorough organizational introduction of “The Daily Star” and provided a detailed analysis of my research work on consumption behavior of printed newspaper and a future projection of it. The methodologies for the research have also been discussed in which I had prepared a questionnaire and took the survey from different ranges of people; along with academicians and professionals. For an in-depth knowledge I also went to the hawkers place to understand the real scenario of print newspaper. I tried to do a critical analysis of the current and future state of newspaper based mainly on the primary data i.e. the surveys. Since this is a business case of “The Daily Star”, I tried to relate all my findings with the current state of this newspaper agency. The key findings of the research have been highlighted in the paper. These include the importance of customer satisfaction and expectation in determining future consumption patterns. There are other findings highlighted in the paper such as the direction where the newspaper industry is headed towards and the minute factors that are causing it. To my knowledge, a research of this type has never been conducted by anyone yet. I firmly believe this report will be able to justify its importance and can portray the current and future state of the newspaper industry profoundly. Shamima Tajrian B. Business Administration 2017-05-16T10:01:27Z 2017-05-16T10:01:27Z 2016 2016-12-14 Internship report ID 13304051 http://hdl.handle.net/10361/8143 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	The Daily Star Consumption behavior
spellingShingle	The Daily Star Consumption behavior Tajrian, Shamima A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2	Islam, Tamzidul
author_facet	Islam, Tamzidul Tajrian, Shamima
format	Internship report
author	Tajrian, Shamima
author_sort	Tajrian, Shamima
title	A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
title_short	A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
title_full	A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
title_fullStr	A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
title_full_unstemmed	A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
title_sort	critical analysis on consumption behavior and future projection of print media: a business case of the daily star bd
publisher	BRAC University
publishDate	2017
url	http://hdl.handle.net/10361/8143
work_keys_str_mv	AT tajrianshamima acriticalanalysisonconsumptionbehaviorandfutureprojectionofprintmediaabusinesscaseofthedailystarbd AT tajrianshamima criticalanalysisonconsumptionbehaviorandfutureprojectionofprintmediaabusinesscaseofthedailystarbd
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A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD

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