The planning process for BTL marketing campaigns
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| 格式: | Internship report |
| 语言: | English |
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BRAC University
2017
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| 在线阅读: | http://hdl.handle.net/10361/8142 |
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10361-81422019-09-30T03:13:29Z The planning process for BTL marketing campaigns Yasin, Md. Fahad Akhtar, Afsana BRAC Business School, BRAC University BTL Marketing campaign This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 26). Asiatic Experiential Marketing Limited (Asiatic EXP) is the front runner in the BTL marketing industry and being an intern of this reputed company, I was fortunate to see firsthand how a BTL agency develops strategies and ideas for renowned companies and their respective brands. As Bangladesh is moving forward, the companies are also progressing and along with the advancements in media and technology, the companies require newer mediums to launch and showcase their products and services. In accordance with these changes, the marketing agencies are also moving forward and constantly creating fresh contents and ideas to cater the needs and requirements of their respective clients. In my report I have tried to emphasize on the planning process of the BTL agency, how the planning department works in creating contents and ideas for its client’s new product launch. The report will reflect the step by step process how Asiatic EXP’s planning department works when creating or developing ideas for a launch event. Md. Fahad Yasin B. Business Administration 2017-05-16T09:39:41Z 2017-05-16T09:39:41Z 2016 2016-09-29 Internship report ID 10204120 http://hdl.handle.net/10361/8142 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
BTL Marketing campaign |
| spellingShingle |
BTL Marketing campaign Yasin, Md. Fahad The planning process for BTL marketing campaigns |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Yasin, Md. Fahad |
| format |
Internship report |
| author |
Yasin, Md. Fahad |
| author_sort |
Yasin, Md. Fahad |
| title |
The planning process for BTL marketing campaigns |
| title_short |
The planning process for BTL marketing campaigns |
| title_full |
The planning process for BTL marketing campaigns |
| title_fullStr |
The planning process for BTL marketing campaigns |
| title_full_unstemmed |
The planning process for BTL marketing campaigns |
| title_sort |
planning process for btl marketing campaigns |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8142 |
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AT yasinmdfahad theplanningprocessforbtlmarketingcampaigns AT yasinmdfahad planningprocessforbtlmarketingcampaigns |
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