Case study on brand equity Apex Footwear Limited, pricing and promotion
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2017
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/8073 |
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10361-80732019-09-30T02:56:06Z Case study on brand equity Apex Footwear Limited, pricing and promotion Iqbal, Rafiul Riasat Mohiuddin, Md. Fazla BRAC Business School, BRAC University Apex Footwear Limited Pricing and promotion This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 71). The report portrays the Brand Equity of Gallerie Apex, how Apex maximizes their brand equity through different pricing strategies and promotional activities. Firstly, Apex’s main rival is Bata so their strategy was to follow their competitor so that they can take advantage in the market by offering a lesser price for the same quality of the product such as Venturini of Apex and Hush Puppies of Bata. Moreover, Apex follows Above the Line (ATL) and Below the Line (BTL) pricing strategies to stay on top. Speaking about promotional activities, Apex is doing better than Bata on ATL strategy by promoting their product through integrated form of marketing. This is because Apex promotes almost all of their products on online shopping portals such as Daraz and others unlike Bata. Therefore, throughout the years, Apex’s strong marketing demonstration has made it possible for them to capitalize in the market for huge turnover and also leaving a mark on the market for its high-quality products. Rafiul Riasat Iqbal B. Business Administration 2017-04-26T05:47:32Z 2017-04-26T05:47:32Z 2016 2016-11-06 Internship report ID 12304056 http://hdl.handle.net/10361/8073 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 71 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Apex Footwear Limited Pricing and promotion |
| spellingShingle |
Apex Footwear Limited Pricing and promotion Iqbal, Rafiul Riasat Case study on brand equity Apex Footwear Limited, pricing and promotion |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Mohiuddin, Md. Fazla |
| author_facet |
Mohiuddin, Md. Fazla Iqbal, Rafiul Riasat |
| format |
Internship report |
| author |
Iqbal, Rafiul Riasat |
| author_sort |
Iqbal, Rafiul Riasat |
| title |
Case study on brand equity Apex Footwear Limited, pricing and promotion |
| title_short |
Case study on brand equity Apex Footwear Limited, pricing and promotion |
| title_full |
Case study on brand equity Apex Footwear Limited, pricing and promotion |
| title_fullStr |
Case study on brand equity Apex Footwear Limited, pricing and promotion |
| title_full_unstemmed |
Case study on brand equity Apex Footwear Limited, pricing and promotion |
| title_sort |
case study on brand equity apex footwear limited, pricing and promotion |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8073 |
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AT iqbalrafiulriasat casestudyonbrandequityapexfootwearlimitedpricingandpromotion |
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