Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
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BRAC University
2011
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| Länkar: | http://hdl.handle.net/10361/798 |
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10361-7982019-09-30T03:36:08Z Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. Roy, Joydeep Sinha Ghosh, Suntu Kumar Rahman, Sharmin Shabnam BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010. Cataloged from PDF version of Internship report. Includes bibliographical references (page 91). This report represents the working experience on private sector commercial bank operated in Bangladesh named “BRAC Bank Limited” (BBL) as internship report for BBA program. BRAC Bank intends to set standards as the Market leader in Bangladesh. It will demonstrate that a locally owned institution can provide efficient, friendly and Modern full- service banking on a profitable basis. The main objective of the study is to conduct an assessment of the implementation of Customer Service Quality and Product Promotional Strategy of BRAC Bank Limited. Besides, the objective of the study is to have a clear knowledge about the service delivery status of private commercial Bank and different types of service they provide to the costumer. In these report different types of assessment tools is discussed that bank used for the assessment of their staff. Different type of promotional techniques that bank use for the promotion of their product promotion also is discussed basis on qualitative and quantitative strategy. Based on their promotional activities some recommendations will also suggest that will helpful to increase the product selling and quality of customer service. A survey research is also conducted for measuring the customer satisfaction and BRAC Bank position in the Market. After discussing the whole topic a general recommendation has also done on the basis of some problem that identified in the report. After conducting the survey research it can be said customer are more or less satisfied with the bank performance but many customer complaint about over charging price strategy of the Bank. Most of the customer are satisfied of their modernized an excellent idea of their customer service quality. BBL is a well established Bank in Bangladesh. It is providing maximum services to the customer then other Bank. Entering as a new bank in private banking scenario of Bangladesh, BRAC Bank is constantly try to cross the obstacles regarding typical business oriented ideas and come up with innovative curtailed to its Consumers need to harvest maximum benefit for them. BRAC Bank Limited is a third generation bank inaugurated on 4 July 2001 with a mission of providing best banking service in the country to enhance economic activity. BRAC Bank is maintaining its competitiveness by leveraging on its on line Banking Software and modern IT infrastructure. It is the pioneer amongst the local banks in introducing innovative products like SMS Banking, Phone Banking, and Internet Banking and so on. Joydeep Sinha Roy B. Business Administration 2011-03-09T10:45:39Z 2011-03-09T10:45:39Z 2010 2010-05-11 Internship report ID 06304025 http://hdl.handle.net/10361/798 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 94 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Roy, Joydeep Sinha Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010. |
| author2 |
Ghosh, Suntu Kumar |
| author_facet |
Ghosh, Suntu Kumar Roy, Joydeep Sinha |
| format |
Internship report |
| author |
Roy, Joydeep Sinha |
| author_sort |
Roy, Joydeep Sinha |
| title |
Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. |
| title_short |
Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. |
| title_full |
Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. |
| title_fullStr |
Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. |
| title_full_unstemmed |
Customer service analysis with the overview of marketing and promotional activities of BRAC bank ltd. |
| title_sort |
customer service analysis with the overview of marketing and promotional activities of brac bank ltd. |
| publisher |
BRAC University |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10361/798 |
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AT royjoydeepsinha customerserviceanalysiswiththeoverviewofmarketingandpromotionalactivitiesofbracbankltd |
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