Retail and modern trade survey to analyse the market prospect of BRAC Chicken
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | Internship report |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
BRAC University
2017
|
| Ábhair: | |
| Rochtain ar líne: | http://hdl.handle.net/10361/7918 |
| id |
10361-7918 |
|---|---|
| record_format |
dspace |
| spelling |
10361-79182019-09-30T03:06:12Z Retail and modern trade survey to analyse the market prospect of BRAC Chicken Khan, Muhammad Abdullah Asif Chowdhury, Fairuz BRAC Business School, BRAC University Retail market Modern trade survey Market prospect BRAC Chicken This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). The poultry market in Bangladesh has been growing with prodigious leaps and bounds for a quite a long period of time. BRAC Enterprise has been the pioneer in the journey of a revolutionary growth in this sector and has always led by example from the forefront. In line with their strategy to keep ahead of this movement, BRAC Chicken was established to meet the ever increasing domestic demand of frozen ready-to-cook chicken snacks as well as the demand of high protein yielding hygienically processed raw chicken. Recently, BRAC Chicken has been accelerating their production schedule to penetrate the retail consumer market and this research strives to aid that effort by assessing the market condition for the frozen product niche through a two pronged approach from both retail and consumer perspective. This particular study analyses primary data gained through a market shelf share survey and a modern trade consumer survey to gain a placid market insight. Muhammad Abdullah Asif Khan B. Business Administration 2017-03-19T06:27:35Z 2017-03-19T06:27:35Z 2016 2016-06-29 Internship report ID 13304155 http://hdl.handle.net/10361/7918 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Retail market Modern trade survey Market prospect BRAC Chicken |
| spellingShingle |
Retail market Modern trade survey Market prospect BRAC Chicken Khan, Muhammad Abdullah Asif Retail and modern trade survey to analyse the market prospect of BRAC Chicken |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Chowdhury, Fairuz |
| author_facet |
Chowdhury, Fairuz Khan, Muhammad Abdullah Asif |
| format |
Internship report |
| author |
Khan, Muhammad Abdullah Asif |
| author_sort |
Khan, Muhammad Abdullah Asif |
| title |
Retail and modern trade survey to analyse the market prospect of BRAC Chicken |
| title_short |
Retail and modern trade survey to analyse the market prospect of BRAC Chicken |
| title_full |
Retail and modern trade survey to analyse the market prospect of BRAC Chicken |
| title_fullStr |
Retail and modern trade survey to analyse the market prospect of BRAC Chicken |
| title_full_unstemmed |
Retail and modern trade survey to analyse the market prospect of BRAC Chicken |
| title_sort |
retail and modern trade survey to analyse the market prospect of brac chicken |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7918 |
| work_keys_str_mv |
AT khanmuhammadabdullahasif retailandmoderntradesurveytoanalysethemarketprospectofbracchicken |
| _version_ |
1814309844475183104 |