Strategic marketing management in Asia: case studies and lessons across industries
This book was published by Emerald Publishing, 2016. The publisher's website is at: https://goo.gl/JQIJE3
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| Format: | Book |
| Language: | English |
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© 2017 Emerald Publishing
2017
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| Online Access: | http://hdl.handle.net/10361/7857 |
| Classic Catalogue: | View this record in Classic Catalogue |
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10361-7857 |
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10361-78572017-03-08T08:46:00Z Strategic marketing management in Asia: case studies and lessons across industries Andaleeb, Syed Saad Hasan, Khalid Marketing management Marketing management in Asia Service marketing Rural marketing Marketing research Marketing -- Management Strategic planning Marketing management -- Asia This book was published by Emerald Publishing, 2016. The publisher's website is at: https://goo.gl/JQIJE3 To continue the current growth momentum, excel in all phases of business, and create future management leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help businesses flourish. Featuring top scholars and practitioners, this book will help academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Indonesia, Vietnam and Japan. Published 2017-03-08T06:06:03Z 2017-03-08T06:06:03Z 2017 2016-11-15 Book Andaleeb, S. S., & Hasan, K. (Eds.). (2017). Strategic marketing management in Asia : case studies and lessons across industries. UK: Emerald Publishing. Retrieved from http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781786357465 9781786357465 http://hdl.handle.net/10361/7857 en https://goo.gl/xkRxjX © 2017 Emerald Publishing |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing management Marketing management in Asia Service marketing Rural marketing Marketing research Marketing -- Management Strategic planning Marketing management -- Asia |
| spellingShingle |
Marketing management Marketing management in Asia Service marketing Rural marketing Marketing research Marketing -- Management Strategic planning Marketing management -- Asia Strategic marketing management in Asia: case studies and lessons across industries |
| description |
This book was published by Emerald Publishing, 2016. The publisher's website is at: https://goo.gl/JQIJE3 |
| author2 |
Andaleeb, Syed Saad |
| author_facet |
Andaleeb, Syed Saad |
| format |
Book |
| title |
Strategic marketing management in Asia: case studies and lessons across industries |
| title_short |
Strategic marketing management in Asia: case studies and lessons across industries |
| title_full |
Strategic marketing management in Asia: case studies and lessons across industries |
| title_fullStr |
Strategic marketing management in Asia: case studies and lessons across industries |
| title_full_unstemmed |
Strategic marketing management in Asia: case studies and lessons across industries |
| title_sort |
strategic marketing management in asia: case studies and lessons across industries |
| publisher |
© 2017 Emerald Publishing |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7857 |
| work_keys_str_mv |
AT strategicmarketingmanagementinasiacasestudiesandlessonsacrossindustries |
| _version_ |
1814309758150115328 |