The impact of media expenditure on market share in the Telecom Industry (July’13- June’16)
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Format: | Internship report |
| Sprache: | English |
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BRAC University
2017
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| Online Zugang: | http://hdl.handle.net/10361/7832 |
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10361-78322019-09-30T03:18:53Z The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) Arin, Razia Sultana Media expenditure Telecom industry This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. I have prepared this report based on my three-month practical experience at Robi Axiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. Robi Axiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Robi Axiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but the focus is given more on the procurement process of SCM and Market Operation Buying Department. This report mentions about the overall media expenditure of last six months (July‟13- June‟16). I have made an analysis of investment in media by the telecommunication industry and based on the findings I have made a comparison for robi with the industry. Mainly, I worked with three media: TV, Radio and Press. In addition to that I have considered following analysis: by operator investment, By channel investment, by genre time share, by publication investment, by operator by page investment, average duration in TV used by operators and average duration in FM used by operators. However, I have done the calculation and analysis with raw data of media expenditure by the industry which I got from the monitoring agency of Robi. Finally I try to give some recommendation for Robi Axiata Limited. 2017-03-02T05:37:57Z 2017-03-02T05:37:57Z 2017-01-02 Internship report ID 12304006 http://hdl.handle.net/10361/7832 en application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Media expenditure Telecom industry |
| spellingShingle |
Media expenditure Telecom industry Arin, Razia Sultana The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| format |
Internship report |
| author |
Arin, Razia Sultana |
| author_facet |
Arin, Razia Sultana |
| author_sort |
Arin, Razia Sultana |
| title |
The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) |
| title_short |
The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) |
| title_full |
The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) |
| title_fullStr |
The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) |
| title_full_unstemmed |
The impact of media expenditure on market share in the Telecom Industry (July’13- June’16) |
| title_sort |
impact of media expenditure on market share in the telecom industry (july’13- june’16) |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7832 |
| work_keys_str_mv |
AT arinraziasultana theimpactofmediaexpenditureonmarketshareinthetelecomindustryjuly13june16 AT arinraziasultana impactofmediaexpenditureonmarketshareinthetelecomindustryjuly13june16 |
| _version_ |
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