Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2017
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| Accesso online: | http://hdl.handle.net/10361/7811 |
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10361-78112019-09-30T03:06:11Z Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect Ridoy, Reazul Islam Ullah, G. M. Shafayet BRAC Business School, BRAC University Kaymu Bangladesh Branding and advertising This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 38). This paper examines the prospect of Kaymu Bangladesh in the Bangladeshi e-commerce industry. This paper looks into the e-commerce industry in the Bangladesh, introduces Kaymu and its business model, compares it with current market players and looks to see the feasibility and sustainability of Kaymu Bangladesh. Kaymu is a venture of Rocket Internet which is the world's largest internet incubator from the very beginning. The journey of Kaymu Bangladesh commenced back in 2013 and it did not take too much time to become one of the leading online market place of the country. Kaymu basically follows eBay business model for buying and selling where sellers sell on Kaymu in exchange of a specific commission rate that differs based on categories. Kaymu is a perfect platform for buyers and sellers where buyers can order any of the products from Kaymu‟s website preferring COD (Cash on Delivery) especially in Dhaka and can get the product through home delivery. In this process, sellers may take prepayment of the delivery charge if the buyer‟s location is outside Dhaka. As mobile banking for example Bkash payment is getting popular day by day that‟s why Kaymu came up with another way for giving more flexibility to the buyers. In that case, Kaymu receives the payment from the buyers first as form of prepayment. After that seller delivers the product and receives the money from Kaymu. As Kaymu does not keep any stock of the products so the sellers find it suitable for them. Problem arises basically when third party includes to the delivery system especially for the sellers who do not have their own delivery support. Kaymu has third party connection in this regard but their efficiency level yet not up to the mark as a result, Kaymu is still looking for a dependable delivery partner. Kaymu projects the brand name of the sellers and helps them to grow as a brand by emphasizing on social media and Google Search Engine Optimization (SEO). Given the fact that Kaymu is still a very young company in the market and looking forward to bring more sellers on board so that they can provide more options and eventually meet the expectation of the end users. Kaymu already took the challenge and very well ahead to execute their plan that clearly reflects in their widespread popularity throughout the country. Reazul Islam Ridoy B. Business Administration 2017-02-28T08:42:57Z 2017-02-28T08:42:57Z 2016 2016-09-04 Internship report ID 12104049 http://hdl.handle.net/10361/7811 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Kaymu Bangladesh Branding and advertising |
| spellingShingle |
Kaymu Bangladesh Branding and advertising Ridoy, Reazul Islam Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Ullah, G. M. Shafayet |
| author_facet |
Ullah, G. M. Shafayet Ridoy, Reazul Islam |
| format |
Internship report |
| author |
Ridoy, Reazul Islam |
| author_sort |
Ridoy, Reazul Islam |
| title |
Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect |
| title_short |
Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect |
| title_full |
Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect |
| title_fullStr |
Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect |
| title_full_unstemmed |
Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect |
| title_sort |
sales activities of kaymu bangladesh limited in relation to the branding and advertising aspect |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7811 |
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AT ridoyreazulislam salesactivitiesofkaymubangladeshlimitedinrelationtothebrandingandadvertisingaspect |
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