Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective
This thesis is submitted in partial fulfillment of the requirements for the degree of Masters of Arts in English, 2015.
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| Sprog: | English |
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BRAC University
2017
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| Online adgang: | http://hdl.handle.net/10361/7744 |
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10361-7744 |
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10361-77442019-09-30T03:17:14Z Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective Dasgupta, Shatabdi Hasan, S.M. Mohibul Department of English and Humanities, BRAC University Telecom Ads Applied linguistics Advertisements Telecommunication Discourse analysis CDA Linguistic tools Persuasion Manipulation This thesis is submitted in partial fulfillment of the requirements for the degree of Masters of Arts in English, 2015. Cataloged from PDF version of thesis. Includes bibliographical references (page 86-94). Advertisements, evident all around, are part of the daily lives of people. It is a kind of communication which is also part of social process. In a particular culture advertisements have dominance to influence the audience. The consumers cannot escape the effect of advertisements. The study concentrates on the use of linguistic tools in the telecommunication advertisements, as communication is the new craze of people. It tries to understand which linguistic tools are used to make the discourses of the advertisements so powerful that it can affect the audience to shape the belief psychologically, attitude and ideology along with the intention of these advertisements, whether advertisements only persuade the audience or manipulate them. The study also attempts to have a critical insight to understand the effect of these advertisements on language, society and culture. Shatabdi Dasgupta M.A. in English 2017-02-16T04:12:19Z 2017-02-16T04:12:19Z 2015 2015-04 Thesis ID 11263007 http://hdl.handle.net/10361/7744 en BRAC University thesis are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 114 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Telecom Ads Applied linguistics Advertisements Telecommunication Discourse analysis CDA Linguistic tools Persuasion Manipulation |
| spellingShingle |
Telecom Ads Applied linguistics Advertisements Telecommunication Discourse analysis CDA Linguistic tools Persuasion Manipulation Dasgupta, Shatabdi Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| description |
This thesis is submitted in partial fulfillment of the requirements for the degree of Masters of Arts in English, 2015. |
| author2 |
Hasan, S.M. Mohibul |
| author_facet |
Hasan, S.M. Mohibul Dasgupta, Shatabdi |
| format |
Thesis |
| author |
Dasgupta, Shatabdi |
| author_sort |
Dasgupta, Shatabdi |
| title |
Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| title_short |
Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| title_full |
Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| title_fullStr |
Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| title_full_unstemmed |
Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| title_sort |
discourse analysis of telecom ads: a critical insight from the applied linguistics perspective |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7744 |
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AT dasguptashatabdi discourseanalysisoftelecomadsacriticalinsightfromtheappliedlinguisticsperspective |
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