The effects of digital marketing on customer relationships in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Format: | Internship report |
| Langue: | English |
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BRAC University
2017
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| Accès en ligne: | http://hdl.handle.net/10361/7594 |
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10361-75942019-09-30T02:59:34Z The effects of digital marketing on customer relationships in Bangladesh Ahmed, Ishtiaq Mohiuddin, Md. Fazla BRAC Business School, BRAC University Digital marketing Customer relationship This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 59). The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained attention. In this report, it shows how brand communication, query management service, and interactivity can help marketers boost customer relationships. Besides, this report talks about the total impact of digital marketing on the customer engagement on digital media. This study shows that how customers gained power in their relationships with brands. It also shows the factors that are working behind to make the customers loyal to the brand and have a positive attitude toward to brand. It also discusses about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Lastly, it shows what customers really want brands to do on digital media and their valuable feedback to the brands. Ishtiaq Ahmed B. Business Administration 2017-01-12T06:25:30Z 2017-01-12T06:25:30Z 2016 2016-11-13 Internship report ID 12104011 http://hdl.handle.net/10361/7594 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 65 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Customer relationship |
| spellingShingle |
Digital marketing Customer relationship Ahmed, Ishtiaq The effects of digital marketing on customer relationships in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Mohiuddin, Md. Fazla |
| author_facet |
Mohiuddin, Md. Fazla Ahmed, Ishtiaq |
| format |
Internship report |
| author |
Ahmed, Ishtiaq |
| author_sort |
Ahmed, Ishtiaq |
| title |
The effects of digital marketing on customer relationships in Bangladesh |
| title_short |
The effects of digital marketing on customer relationships in Bangladesh |
| title_full |
The effects of digital marketing on customer relationships in Bangladesh |
| title_fullStr |
The effects of digital marketing on customer relationships in Bangladesh |
| title_full_unstemmed |
The effects of digital marketing on customer relationships in Bangladesh |
| title_sort |
effects of digital marketing on customer relationships in bangladesh |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/7594 |
| work_keys_str_mv |
AT ahmedishtiaq theeffectsofdigitalmarketingoncustomerrelationshipsinbangladesh AT ahmedishtiaq effectsofdigitalmarketingoncustomerrelationshipsinbangladesh |
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1814309407126716416 |