Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2008.
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BRAC University
2010
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| Rochtain ar líne: | http://hdl.handle.net/10361/75 |
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10361-75 |
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10361-752019-09-30T03:40:17Z Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package Litu, Al Masud Salman, Ali BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2008. Cataloged from PDF version of Internship report. Includes bibliographical references (page 99). AKTEL, since its inception has experienced increasing growth trend. At present, AKTEL has achieved a subscriber base of approximately 7.36 million. The company has a number of plans for the forthcoming future years. Currently AKTEL is concentrating on the SME (small and medium enterprise) market in Bangladesh. This research intends to explore the current SME scenario in our country and the need of that segment which would provide an over all idea about the outline of the proposed AKTEL SME package. In addition, company background part added for the readers to know more about the company, its products and services. This research used a semi-structured questionnaire. Total 55 respondents from Dhaka city were taken for this research. Based on their response, the analysis has been made. Based on the findings and analysis, a proposed marketing mix for the AKTEL SME is given. These recommendations will definitely help the company to develop the AKTEL SME package. Finally, this research will encourage further study and useful guidelines for these types of researches. Ali Masud Litu B. Business Administration 2010-09-15T05:19:41Z 2010-09-15T05:19:41Z 2008 2008-08-16 Internship report ID 03204064 http://hdl.handle.net/10361/75 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 99 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Litu, Al Masud Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2008. |
| author2 |
Salman, Ali |
| author_facet |
Salman, Ali Litu, Al Masud |
| format |
Internship report |
| author |
Litu, Al Masud |
| author_sort |
Litu, Al Masud |
| title |
Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package |
| title_short |
Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package |
| title_full |
Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package |
| title_fullStr |
Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package |
| title_full_unstemmed |
Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package |
| title_sort |
planning the marketing mixed of proposed aktel sme (small and medium enterprises) package |
| publisher |
BRAC University |
| publishDate |
2010 |
| url |
http://hdl.handle.net/10361/75 |
| work_keys_str_mv |
AT litualmasud planningthemarketingmixedofproposedaktelsmesmallandmediumenterprisespackage |
| _version_ |
1814307038018142208 |