The strategy pyramid: strategic marketing analysis for developing countries
This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] and the definite version is available at : http://dx.doi.org/10.1300/J042v03n01_01 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J042v03n01_01?journalCode=wglo20
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| Formato: | Artículo |
| Lenguaje: | English |
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© 1990 The Haworth Press, Inc.
2016
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| Acceso en línea: | http://hdl.handle.net/10361/7122 http://dx.doi.org/10.1300/J042v03n01_01 |