The strategy pyramid: strategic marketing analysis for developing countries

This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] and the definite version is available at : http://dx.doi.org/10.1300/J042v03n01_01 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J042v03n01_01?journalCode=wglo20

Podrobná bibliografie
Hlavní autoři: Andaleeb, Syed Saad, Gardner, David M.
Médium: Článek
Jazyk:English
Vydáno: © 1990 The Haworth Press, Inc. 2016
Témata:
On-line přístup:http://hdl.handle.net/10361/7122
http://dx.doi.org/10.1300/J042v03n01_01