The strategy pyramid: strategic marketing analysis for developing countries

This article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] and the definite version is available at : http://dx.doi.org/10.1300/J042v03n01_01 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J042v03n01_01?journalCode=wglo20

Dades bibliogràfiques
Autors principals: Andaleeb, Syed Saad, Gardner, David M.
Format: Article
Idioma:English
Publicat: © 1990 The Haworth Press, Inc. 2016
Matèries:
Accés en línia:http://hdl.handle.net/10361/7122
http://dx.doi.org/10.1300/J042v03n01_01