How consumers view hospital advertising
This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
© 1994 The Haworth Press, Inc.
2016
|
| Materias: | |
| Acceso en línea: | http://hdl.handle.net/10361/7118 http://doi.org/10.1300/J043v08n02_08 |