How consumers view hospital advertising
This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08
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| Format: | Article |
| Language: | English |
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© 1994 The Haworth Press, Inc.
2016
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| Online Access: | http://hdl.handle.net/10361/7118 http://doi.org/10.1300/J043v08n02_08 |