How consumers view hospital advertising

This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08

Bibliografiske detaljer
Hovedforfatter: Andaleeb, Syed Saad
Format: Article
Sprog:English
Udgivet: © 1994 The Haworth Press, Inc. 2016
Fag:
Online adgang:http://hdl.handle.net/10361/7118
http://doi.org/10.1300/J043v08n02_08