How consumers view hospital advertising

This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08

Podrobná bibliografie
Hlavní autor: Andaleeb, Syed Saad
Médium: Článek
Jazyk:English
Vydáno: © 1994 The Haworth Press, Inc. 2016
Témata:
On-line přístup:http://hdl.handle.net/10361/7118
http://doi.org/10.1300/J043v08n02_08