How consumers view hospital advertising
This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08
| 1. Verfasser: | |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
© 1994 The Haworth Press, Inc.
2016
|
| Schlagworte: | |
| Online Zugang: | http://hdl.handle.net/10361/7118 http://doi.org/10.1300/J043v08n02_08 |
| id |
10361-7118 |
|---|---|
| record_format |
dspace |
| spelling |
10361-71182016-12-06T05:48:10Z How consumers view hospital advertising Andaleeb, Syed Saad Hospital advertising This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08 This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a demographic perspective, there were differences in attitudes based on gender, age, and education. Income levels had no significant relationship with attitudes. However, consistent results were found on the relative proportion of consumers who were able to recall hospital advertisements. Mostly, they recalled hospital ads seen on TV and newspapers. Published 2016-12-06T05:46:09Z 2016-12-06T05:46:09Z 1994 Article Andaleeb, S. S. (1994). How consumers view hospital advertising. Journal of Hospital Marketing, 8(2), 73-85. doi:10.1300/J043v08n02_08 08837570 http://hdl.handle.net/10361/7118 http://doi.org/10.1300/J043v08n02_08 en http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08 © 1994 The Haworth Press, Inc. |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Hospital advertising |
| spellingShingle |
Hospital advertising Andaleeb, Syed Saad How consumers view hospital advertising |
| description |
This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08 |
| format |
Article |
| author |
Andaleeb, Syed Saad |
| author_facet |
Andaleeb, Syed Saad |
| author_sort |
Andaleeb, Syed Saad |
| title |
How consumers view hospital advertising |
| title_short |
How consumers view hospital advertising |
| title_full |
How consumers view hospital advertising |
| title_fullStr |
How consumers view hospital advertising |
| title_full_unstemmed |
How consumers view hospital advertising |
| title_sort |
how consumers view hospital advertising |
| publisher |
© 1994 The Haworth Press, Inc. |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/7118 http://doi.org/10.1300/J043v08n02_08 |
| work_keys_str_mv |
AT andaleebsyedsaad howconsumersviewhospitaladvertising |
| _version_ |
1814307851342970880 |