Customer satisfaction with complaint resolution in the power sector in a developing economy
This article was published in the Journal of Nonprofit and Public Sector Marketing [©2012 Published by Taylor and Francis Group, LLC.] and the definite version is available at: http://doi.org/10.1080/10495142.2012.705178 The Article's website is at: http://www.tandfonline.com/doi/abs/10.1080/1...
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10361-70972017-11-06T10:21:16Z Customer satisfaction with complaint resolution in the power sector in a developing economy Andaleeb, Syed Saad Huda, S. S M Sadrul Akhtar, Afsana Dilshad, Segufta Complaint resolution Customer satisfaction Developing country Power sector Service quality This article was published in the Journal of Nonprofit and Public Sector Marketing [©2012 Published by Taylor and Francis Group, LLC.] and the definite version is available at: http://doi.org/10.1080/10495142.2012.705178 The Article's website is at: http://www.tandfonline.com/doi/abs/10.1080/10495142.2012.705178 Public services play a critical role in helping nations evolve into modern societies. The power sector is especially vital because of its profound influence on other sectors of the economy. Unfortunately, the power sector in Bangladesh has played almost a reverse role, being associated with rampant corruption, mismanagement, and unreliable service provision, thus depriving the clientele from needed services. About 80% of the subscribers have complained about service failures in the sector. This study examines the elements of postcomplaint satisfaction with customer service. Descriptive statistics reveal the "low quality" perception that subscribers harbor about the particular utility service. Multiple regression analysis suggests that providers' empathy had the greatest effect on customer satisfaction followed by assurance. Using the metrics suggested by this study, the article concludes how social control mechanisms can restore "service justice" to the legitimate customers and enhance their welfare by making the provider more effective as a customer-responsive organization. Published 2016-12-04T06:39:05Z 2016-12-04T06:39:05Z 2012 Article Andaleeb, S. S., Huda, S. S. M. S., Akhtar, A., & Dilshad, S. (2012). Customer satisfaction with complaint resolution in the power sector in a developing economy. Journal of Nonprofit and Public Sector Marketing, 24(3), 181-201. doi:10.1080/10495142.2012.705178 10495142 http://hdl.handle.net/10361/7097 http://doi.org/10.1080/10495142.2012.705178 en http://www.tandfonline.com/doi/abs/10.1080/10495142.2012.705178 © 2012 Taylor and Francis Group, LLC. |
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Brac University |
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English |
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Complaint resolution Customer satisfaction Developing country Power sector Service quality |
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Complaint resolution Customer satisfaction Developing country Power sector Service quality Andaleeb, Syed Saad Huda, S. S M Sadrul Akhtar, Afsana Dilshad, Segufta Customer satisfaction with complaint resolution in the power sector in a developing economy |
description |
This article was published in the Journal of Nonprofit and Public Sector Marketing [©2012 Published by Taylor and Francis Group, LLC.] and the definite version is available at: http://doi.org/10.1080/10495142.2012.705178 The Article's website is at: http://www.tandfonline.com/doi/abs/10.1080/10495142.2012.705178 |
format |
Article |
author |
Andaleeb, Syed Saad Huda, S. S M Sadrul Akhtar, Afsana Dilshad, Segufta |
author_facet |
Andaleeb, Syed Saad Huda, S. S M Sadrul Akhtar, Afsana Dilshad, Segufta |
author_sort |
Andaleeb, Syed Saad |
title |
Customer satisfaction with complaint resolution in the power sector in a developing economy |
title_short |
Customer satisfaction with complaint resolution in the power sector in a developing economy |
title_full |
Customer satisfaction with complaint resolution in the power sector in a developing economy |
title_fullStr |
Customer satisfaction with complaint resolution in the power sector in a developing economy |
title_full_unstemmed |
Customer satisfaction with complaint resolution in the power sector in a developing economy |
title_sort |
customer satisfaction with complaint resolution in the power sector in a developing economy |
publisher |
© 2012 Taylor and Francis Group, LLC. |
publishDate |
2016 |
url |
http://hdl.handle.net/10361/7097 http://doi.org/10.1080/10495142.2012.705178 |
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