Explaining industrial importers' commitment from an emerging market perspective: theoretical and managerial insights

Explaining industrial importers' commitment from an emerging market perspective: theoretical and managerial insights

This article was published in the Journal of Business and Industrial Marketing [©2014 Published by Emerald Group Publishing Limited.] and the definite version is available at: http://doi.org/10.1108/JBIM-09-2011-0116 The Article's website is at: http://www.emeraldinsight.com/doi/full/10.1108/JB...

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Hlavní autoři: Saleh, Md Abu, Ali, Mohammed Yunus, Andaleeb, Syed Saad
Médium: Článek
Jazyk:English
Vydáno: © 2014 Emerald Group Publishing Limited 2016
Témata:
Business-to-business marketing
Buyer-seller relationships
Commitment
Cross-cultural management
On-line přístup:http://hdl.handle.net/10361/7080
http://doi.org/10.1108/JBIM-09-2011-0116

Internet

http://hdl.handle.net/10361/7080
http://doi.org/10.1108/JBIM-09-2011-0116

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