Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies

Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies

This article was published in Stamford Journal of Pharmaceutical Sciences [© 2011 Stamford Journal of Pharmaceutical Sciences] and the definite version is available at : http://www.banglajol.info/index.php/SJPS/article/view/10434/7712 The article website is at: http://www.banglajol.info/index.php/SJ...

Full description

Bibliographic Details
Main Authors: Sultana, Saki, Khosru, Kamrul Hasan
Other Authors: Department of Pharmacy, BRAC University
Format: Article
Language:English
Published: © 2011 Stamford Journal of Pharmaceutical Sciences 2016
Subjects:
Gifts
Pharmaceutical marketing
Physicians
Promotion
Strategies
Online Access:http://hdl.handle.net/10361/7072
http://dx.doi.org/10.3329/sjps.v4i2.10434

Internet

http://hdl.handle.net/10361/7072
http://dx.doi.org/10.3329/sjps.v4i2.10434

Similar Items