Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies

This article was published in Stamford Journal of Pharmaceutical Sciences [© 2011 Stamford Journal of Pharmaceutical Sciences] and the definite version is available at : http://www.banglajol.info/index.php/SJPS/article/view/10434/7712 The article website is at: http://www.banglajol.info/index.php/SJ...

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Huvudupphovsmän:	Sultana, Saki, Khosru, Kamrul Hasan
Övriga upphovsmän:	Department of Pharmacy, BRAC University
Materialtyp:	Artikel
Språk:	English
Publicerad:	© 2011 Stamford Journal of Pharmaceutical Sciences 2016
Ämnen:	Gifts Pharmaceutical marketing Physicians Promotion Strategies
Länkar:	http://hdl.handle.net/10361/7072 http://dx.doi.org/10.3329/sjps.v4i2.10434

id	10361-7072
record_format	dspace
spelling	10361-70722016-12-01T10:00:46Z Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies Sultana, Saki Khosru, Kamrul Hasan Department of Pharmacy, BRAC University Gifts Pharmaceutical marketing Physicians Promotion Strategies This article was published in Stamford Journal of Pharmaceutical Sciences [© 2011 Stamford Journal of Pharmaceutical Sciences] and the definite version is available at : http://www.banglajol.info/index.php/SJPS/article/view/10434/7712 The article website is at: http://www.banglajol.info/index.php/SJPS The present study was undertaken to find out the promotional strategies followed by the pharmaceutical companies, attitudes and responses of physicians towards these promotional activities and influence of using gifts as promotional materials on the prescribing behavior of the physicians. In the study we found that most pharmaceutical companies believe that pharmaceuticals should be promoted by their quality and availability, not by any other promotional strategies. 84.62% pharmaceutical companies believe that gifts provided by them motivate the physicians to prescribe their products whereas 87% physicians admit that they consider the image of the company and quality of the product while prescribing. We also found that 50.5% physicians preferred information more rather than attractive gifts but only 11.77% pharmaceutical companies agreed with this statement. Published 2016-12-01T09:51:59Z 2016-12-01T09:51:59Z 2011 Article Sultana, S., & Khosru, K. H. (2011). Practice of using gifts as promotional materials for marketing of pharmaceutical products in bangladesh: A survey conducted on general physicians and representatives from pharmaceutical companies. Stamford Journal of Pharmaceutical Sciences, 4(2), 13-18 19997108 http://hdl.handle.net/10361/7072 http://dx.doi.org/10.3329/sjps.v4i2.10434 en http://www.banglajol.info/index.php/SJPS/article/view/10434/7712 © 2011 Stamford Journal of Pharmaceutical Sciences
institution	Brac University
collection	Institutional Repository
language	English
topic	Gifts Pharmaceutical marketing Physicians Promotion Strategies
spellingShingle	Gifts Pharmaceutical marketing Physicians Promotion Strategies Sultana, Saki Khosru, Kamrul Hasan Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
description	This article was published in Stamford Journal of Pharmaceutical Sciences [© 2011 Stamford Journal of Pharmaceutical Sciences] and the definite version is available at : http://www.banglajol.info/index.php/SJPS/article/view/10434/7712 The article website is at: http://www.banglajol.info/index.php/SJPS
author2	Department of Pharmacy, BRAC University
author_facet	Department of Pharmacy, BRAC University Sultana, Saki Khosru, Kamrul Hasan
format	Article
author	Sultana, Saki Khosru, Kamrul Hasan
author_sort	Sultana, Saki
title	Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
title_short	Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
title_full	Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
title_fullStr	Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
title_full_unstemmed	Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
title_sort	practice of using gifts as promotional materials for marketing of pharmaceutical products in bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
publisher	© 2011 Stamford Journal of Pharmaceutical Sciences
publishDate	2016
url	http://hdl.handle.net/10361/7072 http://dx.doi.org/10.3329/sjps.v4i2.10434
work_keys_str_mv	AT sultanasaki practiceofusinggiftsaspromotionalmaterialsformarketingofpharmaceuticalproductsinbangladeshasurveyconductedongeneralphysiciansandrepresentativesfrompharmaceuticalcompanies AT khosrukamrulhasan practiceofusinggiftsaspromotionalmaterialsformarketingofpharmaceuticalproductsinbangladeshasurveyconductedongeneralphysiciansandrepresentativesfrompharmaceuticalcompanies
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Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies

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