Impact of media in growing brand
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Aineistotyyppi: | Internship report |
| Kieli: | English |
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BRAC University
2016
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| Linkit: | http://hdl.handle.net/10361/6606 |
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10361-6606 |
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10361-66062019-09-30T03:13:12Z Impact of media in growing brand Tabinda, Faraiba Farnan Khan, Ms. Tanzin BRAC Business School, BRAC University Unilever Brand management Mass media This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). This report has been prepared to put forward my experience as an intern at Unilever Bangladesh Limited for the period of 12 months. The paper discusses about the organization and its role in the FMCG industry. The global history of the organization has been elaborated in the first chapter of the paper along with its history in Bangladesh. In the second chapter, my specific job roles and responsibilities has been mentioned along with a detailed discussion of the project I was actively a part of. „Fair & Lovely Men, Channel i-Hero, Powered by Bangladesh Army. is a reality show to bring forward the young talents of Bangladesh in the lime light of the media world. And the third chapter talks about „The Impact of Media in Growing Brands., an analysis comparing the organizational view and consumer view of how media exposure and promotion affects the growth of a brand. The discussion and analysis is an oucome of my observations and learning of brand from my experience of internship. Two brands have been chosen for the comparison of the impact. The brands are TRESemme, the brand with highest media investment at present and Rexona, the brand with lowest media investment and promotion. The aim of the project is to find the most effective media platform for promotion of the brands and to show an existence of positive relation between media investment and brand growth. Faraiba Farnan Tabinda B. Business Administration 2016-10-19T05:36:36Z 2016-10-19T05:36:36Z 2016 2016-07-29 Internship report ID 12104189 http://hdl.handle.net/10361/6606 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Unilever Brand management Mass media |
| spellingShingle |
Unilever Brand management Mass media Tabinda, Faraiba Farnan Impact of media in growing brand |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Khan, Ms. Tanzin |
| author_facet |
Khan, Ms. Tanzin Tabinda, Faraiba Farnan |
| format |
Internship report |
| author |
Tabinda, Faraiba Farnan |
| author_sort |
Tabinda, Faraiba Farnan |
| title |
Impact of media in growing brand |
| title_short |
Impact of media in growing brand |
| title_full |
Impact of media in growing brand |
| title_fullStr |
Impact of media in growing brand |
| title_full_unstemmed |
Impact of media in growing brand |
| title_sort |
impact of media in growing brand |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6606 |
| work_keys_str_mv |
AT tabindafaraibafarnan impactofmediaingrowingbrand |
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