An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2016
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| Dostęp online: | http://hdl.handle.net/10361/6603 |
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10361-6603 |
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10361-66032019-09-30T03:10:12Z An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products Ahnaf, Ahmed Taufique, Dr. Khan Mohammad Raziuddin BRAC Business School, BRAC University Lubricant MJL Bangladesh Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 34-35). The survey drawn out, required a team effort to be put together to make sure all the significant territories of the country where the market is dominated by CVL products are covered with stakeholders of the relevant field. The basic intention of the study revolved around the heavy engine vehicles that are fuelled by diesel. The outcome of the survey was to obtain a pattern of consumption behaviour and the factors that are into effect among the target group regarding the purchase of new product in Commercial Vehicle Lubricant market. In order to gain genuine and conventional feedbacks from the target group no bars were held. The survey technically stretched from the great north, casing the districts Bogra, Thkurgaon, Rajshahi, Rangpur, Pabna to the coastal reef of Chittagong; covering Dhaka, Sylhet, Comilla on the regions as well. Dhaka alone had 5 separate territories from which reactions were collected. The sampling frame consisted of all kinds of sellers of engine lube and all type of associates of Diesel Engine Vehicles. Ahmed Ahnaf B. Business Administration 2016-10-19T04:35:00Z 2016-10-19T04:35:00Z 2016 2016-09-06 Internship report ID 12104063 http://hdl.handle.net/10361/6603 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Lubricant MJL Bangladesh Limited |
| spellingShingle |
Lubricant MJL Bangladesh Limited Ahnaf, Ahmed An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Taufique, Dr. Khan Mohammad Raziuddin |
| author_facet |
Taufique, Dr. Khan Mohammad Raziuddin Ahnaf, Ahmed |
| format |
Internship report |
| author |
Ahnaf, Ahmed |
| author_sort |
Ahnaf, Ahmed |
| title |
An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| title_short |
An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| title_full |
An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| title_fullStr |
An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| title_full_unstemmed |
An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| title_sort |
exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6603 |
| work_keys_str_mv |
AT ahnafahmed anexploratorystudyonthefactorsaffectingcustomerschoiceofcommercialvehiclelubricantproducts AT ahnafahmed exploratorystudyonthefactorsaffectingcustomerschoiceofcommercialvehiclelubricantproducts |
| _version_ |
1814309541525848064 |