Event management of Mark8 Communications

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Manylion Llyfryddiaeth
Prif Awdur: Hossain, Mridha Faysal
Awduron Eraill: Akhtar, Ms. Afsana
Fformat: Internship report
Iaith:English
Cyhoeddwyd: BRAC University 2016
Pynciau:
Mynediad Ar-lein:http://hdl.handle.net/10361/6602
id 10361-6602
record_format dspace
spelling 10361-66022019-09-30T03:09:09Z Event management of Mark8 Communications Hossain, Mridha Faysal Akhtar, Ms. Afsana BRAC Business School, BRAC University Event management Mark8 Communications Advertising This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 34). Marketing promotional campaign is very important thing in this modern world. Promotional marketing means raise customer interest towards a specific product and do campaign over it to grab the target customer interests over your product. There are so many ways of marketing promotional campaign to reach your target customer. Many companies you different ways to reach their initials goals. The ultimate goal of marketing promotional campaign is to raise awareness of your product or service among your target market. This internship report was compiled on the basis of my work experience and all the knowledge I acquired at Mark8 Communications while I was an intern in that Advertisement agency. Most of the work I was assigned in was on event management, Marketing campaign and Market research. Mark8 Communications always maintained the standard service quality since the start of the organization. Mark8 provides a huge number of services to the clients while they are specialist in 360 degree marketing campaign. 360 degree campaign consists of Television advertisement, radio advertisement, Public relation and many more other advertisement campaign. The focus of this report is divided into two parts. One is overview of the organization of Mark8 Communications and another part is the research portion. In overview of the organization includes, introduction of the organization, history, products and services are briefly explained in the first part and in the second part a SWOT analysis has been conducted to prove the excellency of the organization against its competitors in local arena. Also, I have shared a detailed insight about my performance at Mark8 Communications which consist of conducting research through market visits and periodic surveys, brainstorming, planning , event management and executing ideas on how Mark8 Communications’s services. Later, I discussed about some marketing campaign which has been commenced by Mark8 Communications on behalf of their different clients. Though Mark8 Communications is quite a new organization they have a huge number of clients and they try their best to satisfy their clients. Mridha Faysal Hossain B. Business Administration 2016-10-19T03:58:16Z 2016-10-19T03:58:16Z 2016 2016-09-07 Internship report ID 12104048 http://hdl.handle.net/10361/6602 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Event management
Mark8 Communications
Advertising
spellingShingle Event management
Mark8 Communications
Advertising
Hossain, Mridha Faysal
Event management of Mark8 Communications
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2 Akhtar, Ms. Afsana
author_facet Akhtar, Ms. Afsana
Hossain, Mridha Faysal
format Internship report
author Hossain, Mridha Faysal
author_sort Hossain, Mridha Faysal
title Event management of Mark8 Communications
title_short Event management of Mark8 Communications
title_full Event management of Mark8 Communications
title_fullStr Event management of Mark8 Communications
title_full_unstemmed Event management of Mark8 Communications
title_sort event management of mark8 communications
publisher BRAC University
publishDate 2016
url http://hdl.handle.net/10361/6602
work_keys_str_mv AT hossainmridhafaysal eventmanagementofmark8communications
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