Web usability, SEO & digital marketing of Pickaboo.com
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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BRAC University
2016
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| Länkar: | http://hdl.handle.net/10361/6596 |
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10361-65962019-09-30T03:06:51Z Web usability, SEO & digital marketing of Pickaboo.com Haque, Mahfuzul Akhtar, Ms. Afsana BRAC Business School, BRAC University SEO Web usability Digital marketing Pickaboo.com This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 47). All over the world, e-commerce is growing faster than predicted by the help of technology and cheap cost of internet. E-commerce sector of Bangladesh is also growing fast. So, based on market demand EDISON Group launched an e-commerce website named Pickaboo.com in April, 2016. The Web usability, SEO (Search Engine Optimization) and Digital Marketing of the website has been analyzed in this report. I worked as “SEO, Digital Marketing & Social Media Manager” during my internship period in the company. As it is a startup company of EDISON Group, I got opportunity to work from the very beginning of an e-commerce website. Meanwhile, I got to know about the e-commerce companies that are concern and putting an effort for web usability, SEO and online marketing in this emerging era of this sector in Bangladesh. In my analysis, some issues have been identified in the website. Those issues do not allow Pickaboo.com to have a better search engine optimization and user friendliness. Due to those issues, website is facing huge bounce rate and that is a reason of showing low ranking in Google. The issues of this website were compared with its competitors. “Daraz.com.bd” and “Dam.com.bd” were chosen as main competitors of Pickaboo.com. Even though those sites have few problems but the SEO of their website is good. All the lacking and advantages of Pickaboo.com was found by comparing its own website to its competitor’s one. Moreover, through this study consumer retention was linked with various variables (i.e., Ads on different websites, Social Media Platform, Post Engagement, Purchase Behavior and Adverts on Social Media). Facebook is the most used platform in Bangladesh, which has been proved in this paper. Before coming up with any conclusion based on this report it must be considered that the report has been prepared within a very short period of time and with limited data access as per company’s confidentiality policy. However, still the report may be helpful for any further study of Web usability, SEO and Digital marketing of Pickaboo.com. Mahfuzul Haque B. Business Administration 2016-10-18T09:32:32Z 2016-10-18T09:32:32Z 2016 2016-09-07 Internship report ID 11304042 http://hdl.handle.net/10361/6596 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
SEO Web usability Digital marketing Pickaboo.com |
| spellingShingle |
SEO Web usability Digital marketing Pickaboo.com Haque, Mahfuzul Web usability, SEO & digital marketing of Pickaboo.com |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Akhtar, Ms. Afsana |
| author_facet |
Akhtar, Ms. Afsana Haque, Mahfuzul |
| format |
Internship report |
| author |
Haque, Mahfuzul |
| author_sort |
Haque, Mahfuzul |
| title |
Web usability, SEO & digital marketing of Pickaboo.com |
| title_short |
Web usability, SEO & digital marketing of Pickaboo.com |
| title_full |
Web usability, SEO & digital marketing of Pickaboo.com |
| title_fullStr |
Web usability, SEO & digital marketing of Pickaboo.com |
| title_full_unstemmed |
Web usability, SEO & digital marketing of Pickaboo.com |
| title_sort |
web usability, seo & digital marketing of pickaboo.com |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6596 |
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AT haquemahfuzul webusabilityseodigitalmarketingofpickaboocom |
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1814307696410624000 |