Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh

This article was published in African Journal of Marketing Management [© 2009 Academic Journals] and the definite version is available at : http://www.academicjournals.org/journal/AJMM/article-full-text-pdf/42CAE062138 The article website is at: http://www.academicjournals.org/journal/AJMM

Detalles Bibliográficos
Autores principales:	Kabir, Eva Rahman, Chowdhury, Nishat
Formato:	Artículo
Lenguaje:	English
Publicado:	© 2009 Academic Journals 2016
Materias:	Local Pharmaceutical Company (LPC) Multinational Pharmaceutical Company (MNC) Essential drugs Bangladesh Pharmaceutical Marketing
Acceso en línea:	http://hdl.handle.net/10361/6576

id	10361-6576
record_format	dspace
spelling	10361-65762019-09-30T03:00:10Z Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh Kabir, Eva Rahman Chowdhury, Nishat Local Pharmaceutical Company (LPC) Multinational Pharmaceutical Company (MNC) Essential drugs Bangladesh Pharmaceutical Marketing This article was published in African Journal of Marketing Management [© 2009 Academic Journals] and the definite version is available at : http://www.academicjournals.org/journal/AJMM/article-full-text-pdf/42CAE062138 The article website is at: http://www.academicjournals.org/journal/AJMM The objective of this study was to comprehend the pricing differentiation of essential drugs between the local pharmaceutical companies (LPC) and multinational pharmaceutical companies (MNC) of Bangladesh. Thirty five (35) essential drug prices were collected from a local drug directory, namely Bangladesh National Formulary 2006. The mean and standard deviation of the prices of drugs belonging to all therapeutics categories (Anti-infective drugs, Central nervous system, Respiratory system, cardiovascular system, gastrointestinal system, Endocrine system drugs, Vitamin, drugs for Skin and Analgesic/painkillers) were analyzed. Managers of two multinational companies (MNCs) named GlaxoSmithKline Bangladesh Limited Bangladesh and Sanafi Aventis Bangladesh; and three local pharmaceutical companies (LPCs) named Square Pharmaceuticals Limited, Beximco Pharmaceuticals Limited and Incepta Pharmaceuticals Limited were interviewed after data analysis. A wide range of price variations (p < 0.01) between MNC and LPC essential drug products exist. Antibiotics have higher prices than drug products belonging to other therapeutic groups. Since infectious diseases are the major cause of morbidity and mortality in Bangladesh, the government should consider bearing part of the burden of antibiotic manufacturing costs and deliver antibiotics to the market at reduced price promoting rational prescribing. Further studies are needed to delve the causes of anti-infectives high prices and to propose affordability for treating infectious diseases. This study evaluates the present situation of the pharmaceutical marketing and pricing strategies in Bangladesh in light of the status of the essential drug market. This study will be helpful to assess essential drug affordability, to keep pricing strategies appraised, to advise the drug administration of options and to arrange for appropriate levels of public healthcare. Published 2016-10-17T04:15:45Z 2016-10-17T04:15:45Z 2009-12 Article Chowdhury, N., & Kabir, E. R. (2009). Per pill price differences across therapeutic categories: A study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh. African Journal of Marketing Management, 1(9), 220–226. Retrieved from http://www.academicjournals.org/ajmm\nhttp://www.academicjournals.org/ajmm/PDF/Pdf2009/Dec/Chowdhury and Kabir.pdf 2141-2421 http://hdl.handle.net/10361/6576 en http://www.academicjournals.org/journal/AJMM/article-full-text-pdf/42CAE062138 application/pdf © 2009 Academic Journals
institution	Brac University
collection	Institutional Repository
language	English
topic	Local Pharmaceutical Company (LPC) Multinational Pharmaceutical Company (MNC) Essential drugs Bangladesh Pharmaceutical Marketing
spellingShingle	Local Pharmaceutical Company (LPC) Multinational Pharmaceutical Company (MNC) Essential drugs Bangladesh Pharmaceutical Marketing Kabir, Eva Rahman Chowdhury, Nishat Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
description	This article was published in African Journal of Marketing Management [© 2009 Academic Journals] and the definite version is available at : http://www.academicjournals.org/journal/AJMM/article-full-text-pdf/42CAE062138 The article website is at: http://www.academicjournals.org/journal/AJMM
format	Article
author	Kabir, Eva Rahman Chowdhury, Nishat
author_facet	Kabir, Eva Rahman Chowdhury, Nishat
author_sort	Kabir, Eva Rahman
title	Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
title_short	Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
title_full	Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
title_fullStr	Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
title_full_unstemmed	Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
title_sort	per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in bangladesh
publisher	© 2009 Academic Journals
publishDate	2016
url	http://hdl.handle.net/10361/6576
work_keys_str_mv	AT kabirevarahman perpillpricedifferencesacrosstherapeuticcategoriesastudyoftheessentialdrugbrandsmarketedbymultinationalandlocalpharmaceuticalcompaniesinbangladesh AT chowdhurynishat perpillpricedifferencesacrosstherapeuticcategoriesastudyoftheessentialdrugbrandsmarketedbymultinationalandlocalpharmaceuticalcompaniesinbangladesh
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Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh

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