Opportunities and challenges of digital marketing in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
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| フォーマット: | Internship report |
| 言語: | English |
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BRAC University
2016
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| オンライン･アクセス: | http://hdl.handle.net/10361/6502 |
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10361-65022019-09-30T03:00:48Z Opportunities and challenges of digital marketing in Bangladesh Chowdhury, Md. Abu Bakar Islam, Md. Tamzidul BRAC Business School, BRAC University Digital marketing E commerce Bangladesh Online advertising Social media marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 61). Marketers and the business owners are facing new challenges and opportunities in the digital age. Consumers are now exposed not just to what a company says about its brand, but what the media, friends, relatives, peers, etc., are saying as well. Marketers and the business owners are taking the benefits of digital marketing technologies which allow the consumers to stay updated with the company information. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting consumers and allowing them to interact with the brand through digital media. In this competitive age, it’s not enough to just know the consumers; marketers should also discover when, where and how the consumers are most receptive to marketing message. To do that, marketers need a consolidated view of consumer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Digital marketing allows the marketers to collect and use information to create and anticipate consistent, coordinated consumer experiences that will move consumers along in the buying cycle. The deeper insights marketers have into consumer behavior and preferences, the more likely they are able to engage them in lucrative interactions. This study has described various elements of digital marketing, effectiveness of it and the challenges and opportunities currently facing digital marketers and the business owners in Bangladesh. Md. Abu Bakar Chowdhury M. Business Administration 2016-10-03T04:41:34Z 2016-10-03T04:41:34Z 2016 2016-09-08 Internship report ID 13164128 http://hdl.handle.net/10361/6502 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 61 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing E commerce Bangladesh Online advertising Social media marketing |
| spellingShingle |
Digital marketing E commerce Bangladesh Online advertising Social media marketing Chowdhury, Md. Abu Bakar Opportunities and challenges of digital marketing in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Chowdhury, Md. Abu Bakar |
| format |
Internship report |
| author |
Chowdhury, Md. Abu Bakar |
| author_sort |
Chowdhury, Md. Abu Bakar |
| title |
Opportunities and challenges of digital marketing in Bangladesh |
| title_short |
Opportunities and challenges of digital marketing in Bangladesh |
| title_full |
Opportunities and challenges of digital marketing in Bangladesh |
| title_fullStr |
Opportunities and challenges of digital marketing in Bangladesh |
| title_full_unstemmed |
Opportunities and challenges of digital marketing in Bangladesh |
| title_sort |
opportunities and challenges of digital marketing in bangladesh |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6502 |
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AT chowdhurymdabubakar opportunitiesandchallengesofdigitalmarketinginbangladesh |
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