A study on the marketing strategy of Grameenphone Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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BRAC University
2016
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/6487 |
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10361-64872019-09-30T03:17:46Z A study on the marketing strategy of Grameenphone Ltd. Tonu, Kazi Silvia Jerin Razzak, Mr. Mohammad Rezaur BRAC Business School, BRAC University Grameenphone Telenor group GP values This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 30). Grameenphone Ltd. is the present leading telecom operator in Bangladesh considering the subscribers’ number, network coverage and age of operation. Grameenphone started its journey 19 years back with the mission to let their subscribers get the full benefit of being connected. At present, they claims that they are not just a mobile operator; they are empowering Bangladesh by providing quality network, educational support through internet and other platforms and sponsoring the potential talents of the country. I was appointed as an intern at Digital and Device department in this organization where I had worked for 12 weeks specifically on the operation development under the supervision of online communication, marketing team. My core job was to analyze the marketing strategies which GP and other existing telecom operators follow and to develop the current strategies in context with the present digital marketing scenario of the country. The launch of GP Music App was one of the projects that I was directly appointed. Working on different projects headed by different managers gave me the chance to see how different people get work done differently yet in an effective manner. This report mentions in detail the wholesome journey I had in Grameenphone Ltd. Using the industry knowledge I gained from my internship, I have analyzed the present digital marketing strategies adopted by GP to see how much more growth potential the Bangladeshi Market offers for the organization. The study on this created new ways of looking at the industry and allowed me to apply my knowledge to see the information in a new light. This report includes further details on the subjects that have been talked about briefly in this section. Here, the branding objective of GP and the effectiveness of these objectives are discussed from my understanding. In the very end of this report, there are some recommendations for GP on how they can improve their social media marketing capture. Kazi Silvia Jerin Tonu B. Business Administration 2016-09-28T09:39:29Z 2016-09-28T09:39:29Z 2016 2016-06-30 Internship report ID 12104188 http://hdl.handle.net/10361/6487 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Grameenphone Telenor group GP values |
| spellingShingle |
Grameenphone Telenor group GP values Tonu, Kazi Silvia Jerin A study on the marketing strategy of Grameenphone Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Razzak, Mr. Mohammad Rezaur |
| author_facet |
Razzak, Mr. Mohammad Rezaur Tonu, Kazi Silvia Jerin |
| format |
Internship report |
| author |
Tonu, Kazi Silvia Jerin |
| author_sort |
Tonu, Kazi Silvia Jerin |
| title |
A study on the marketing strategy of Grameenphone Ltd. |
| title_short |
A study on the marketing strategy of Grameenphone Ltd. |
| title_full |
A study on the marketing strategy of Grameenphone Ltd. |
| title_fullStr |
A study on the marketing strategy of Grameenphone Ltd. |
| title_full_unstemmed |
A study on the marketing strategy of Grameenphone Ltd. |
| title_sort |
study on the marketing strategy of grameenphone ltd. |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6487 |
| work_keys_str_mv |
AT tonukazisilviajerin astudyonthemarketingstrategyofgrameenphoneltd AT tonukazisilviajerin studyonthemarketingstrategyofgrameenphoneltd |
| _version_ |
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