Comparative analysis on various media campaigns of Grameenphone
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Internship report |
| اللغة: | English |
| منشور في: |
BRAC University
2016
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/6480 |
| id |
10361-6480 |
|---|---|
| record_format |
dspace |
| spelling |
10361-64802019-09-30T03:16:08Z Comparative analysis on various media campaigns of Grameenphone Khan, Masnun Ridwan Mohiuddin, Md. Fazla BRAC Business School, BRAC University Grameenphone Grameenphone campaigns This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 31). Grameenphone Ltd is the leading telecom service provider in Bangladesh. Its wide area of seamless network and excellent customer service makes it to be the number one mobile operator in Bangladesh. It has been holding the number one position since its inception and till now held the position with dignity. This glory of Grameenphone is because of its resources; the talented pool of employees who continuously work hard, utilize their know-how and give their best for the benefit of the organization. I was lucky enough to be a part of this beautiful organization for 3 months where I could explore and extract an amazing work experience from the most talented pool of employees. The work I did was exciting and at the same time gave me immense opportunity to meet new people and gather tons of experience which I definitely will use later in my life. The fact that I worked with the media team means that I worked with different campaigns. This report presents my work experience and learnings that I have acquired in these three month of internship in the marketing department. Also I have presented my analysis on the various media campaigns of Grameenphone Ltd. which is of a definite time frame and talks about the various parameters of marketing which helps it to be analyzed with accuracy and precision. Later there is a brief comparison with another telecom giant, Vodafone of Ghana but of the same time frame, which helped me to properly link the two companies’ parameters and draw some conclusions from them. The most staggering of which is awareness of campaigns and media types opted by the operators. Masnun Ridwan Khan B. Business Administration 2016-09-28T05:09:04Z 2016-09-28T05:09:04Z 2016 2016 Internship report ID 12104144 http://hdl.handle.net/10361/6480 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Grameenphone Grameenphone campaigns |
| spellingShingle |
Grameenphone Grameenphone campaigns Khan, Masnun Ridwan Comparative analysis on various media campaigns of Grameenphone |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Mohiuddin, Md. Fazla |
| author_facet |
Mohiuddin, Md. Fazla Khan, Masnun Ridwan |
| format |
Internship report |
| author |
Khan, Masnun Ridwan |
| author_sort |
Khan, Masnun Ridwan |
| title |
Comparative analysis on various media campaigns of Grameenphone |
| title_short |
Comparative analysis on various media campaigns of Grameenphone |
| title_full |
Comparative analysis on various media campaigns of Grameenphone |
| title_fullStr |
Comparative analysis on various media campaigns of Grameenphone |
| title_full_unstemmed |
Comparative analysis on various media campaigns of Grameenphone |
| title_sort |
comparative analysis on various media campaigns of grameenphone |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6480 |
| work_keys_str_mv |
AT khanmasnunridwan comparativeanalysisonvariousmediacampaignsofgrameenphone |
| _version_ |
1814308865892679680 |