Promotional mix of Rahimafrooz Superstores Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| 格式: | Internship report |
| 語言: | English |
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BRAC University
2016
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| 在線閱讀: | http://hdl.handle.net/10361/6479 |
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10361-64792019-09-30T03:16:04Z Promotional mix of Rahimafrooz Superstores Limited Chakma, Sorbojoya Adrita, Ummul Wara BRAC Business School, BRAC University Agora Rahimafrooz Superstores Limited Chain shop This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 55). Rahimafrooz is one of the largest trading businesses in Bangladesh which was founded by Mr. Abdur Rahim in 1954. Agora is one the main domain of Rahimafrooz which is also the first retail store in Bangladesh. Currently it is holding 22% share of the retail industry. It has in total 15 outlets in Dhaka and Chittagong. Agora entered in this industry as a pioneer with great leadership, innovative strategies. Meena bazaar and Shwapno followed the same path and entered into the industry in 2002 and 2007. Even though they were late comer but Shwapno successfully own 35% market share in this industry. One of the advantages Agora has over other competitors is the category department which is basically does the supply chain works and also all the non-food works. They maintain the quality control extremely. The report includes the Agora’s marketing strategies to capture the market share and growth. Moreover, it also focuses on Agora and its rival’s promotional mix to judge its marketing strategies. After comparing I have came up with findings and recommendation which discloses the area of improvement in promotional activity of Agora. Sorbojoya Chakma B. Business Administration 2016-09-28T04:31:23Z 2016-09-28T04:31:23Z 2016 2016-09-07 Internship report ID 12104127 http://hdl.handle.net/10361/6479 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 55 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Agora Rahimafrooz Superstores Limited Chain shop |
| spellingShingle |
Agora Rahimafrooz Superstores Limited Chain shop Chakma, Sorbojoya Promotional mix of Rahimafrooz Superstores Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Chakma, Sorbojoya |
| format |
Internship report |
| author |
Chakma, Sorbojoya |
| author_sort |
Chakma, Sorbojoya |
| title |
Promotional mix of Rahimafrooz Superstores Limited |
| title_short |
Promotional mix of Rahimafrooz Superstores Limited |
| title_full |
Promotional mix of Rahimafrooz Superstores Limited |
| title_fullStr |
Promotional mix of Rahimafrooz Superstores Limited |
| title_full_unstemmed |
Promotional mix of Rahimafrooz Superstores Limited |
| title_sort |
promotional mix of rahimafrooz superstores limited |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6479 |
| work_keys_str_mv |
AT chakmasorbojoya promotionalmixofrahimafroozsuperstoreslimited |
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1814308438966009856 |