Overall marketing plan/activities/strategy of Support Group
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Formaat: | Internship report |
| Taal: | English |
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BRAC University
2016
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| Online toegang: | http://hdl.handle.net/10361/6470 |
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10361-6470 |
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10361-64702019-09-30T03:08:35Z Overall marketing plan/activities/strategy of Support Group Rahman, Mahfuzur Mohammad Al-Din, Zaheed Husein BRAC Business School, BRAC University Support Group Marketing plan Marketing strategy This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 20-21). Marketing communication helps to develop brand awareness for all organizations, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." BTL (Below the line communication) is a common technique in the theory used for "touch and feel" products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensure recall of the brand while at the same time highlighting the features of the product (IT firm related). The terms 'below-the-line' promotion or communication refers to forms of non-media communication, even non-media advertising as well. Below-the-line promotions are becoming increasingly important within the communications mix of many companies. This report is prepared on the basis of practical involvement to the BTL wing of Support IT firm. I hope that the theoretical knowledge and the practical skill will could be clearly defined through this report, especially in case of BTL communication. Mahfuzur Rahman B. Business Administration 2016-09-27T04:32:51Z 2016-09-27T04:32:51Z 2016 2016-09-06 Internship report ID 11204069 http://hdl.handle.net/10361/6470 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 21 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Support Group Marketing plan Marketing strategy |
| spellingShingle |
Support Group Marketing plan Marketing strategy Rahman, Mahfuzur Overall marketing plan/activities/strategy of Support Group |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Mohammad Al-Din, Zaheed Husein |
| author_facet |
Mohammad Al-Din, Zaheed Husein Rahman, Mahfuzur |
| format |
Internship report |
| author |
Rahman, Mahfuzur |
| author_sort |
Rahman, Mahfuzur |
| title |
Overall marketing plan/activities/strategy of Support Group |
| title_short |
Overall marketing plan/activities/strategy of Support Group |
| title_full |
Overall marketing plan/activities/strategy of Support Group |
| title_fullStr |
Overall marketing plan/activities/strategy of Support Group |
| title_full_unstemmed |
Overall marketing plan/activities/strategy of Support Group |
| title_sort |
overall marketing plan/activities/strategy of support group |
| publisher |
BRAC University |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6470 |
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AT rahmanmahfuzur overallmarketingplanactivitiesstrategyofsupportgroup |
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