Current industrial chocolate market of Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.

Detalles Bibliográficos
Autor Principal: Hossain, Md. Ekramul
Outros autores: Khan, Tahsan Rahman
Formato: Internship report
Idioma:English
Publicado: BRAC University 2016
Subjects:
Acceso en liña:http://hdl.handle.net/10361/6443
id 10361-6443
record_format dspace
spelling 10361-64432019-09-30T03:16:03Z Current industrial chocolate market of Bangladesh Hossain, Md. Ekramul Khan, Tahsan Rahman BRAC Business School, BRAC University Bangladesh chocolate market Chocolate market This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 24). Chocolate is one of the most popular and widely consumed products in the world, with North American countries devouring the lion's share, followed by Europe. The variety of chocolate products available is seemingly without limit, with the candy bars and cakes that we are all familiar with barely being the tip of the iceberg. Chocolate is broadly classified by the amount of cocoa it contains. Milk chocolate accounts for more than 50% of all chocolate consumption but may contain as little as 10% cocoa. Hershey's milk chocolate has approximately 11% cocoa, with a whole lot of milk and sugar added in. Chocolate is considered “dark” if it has more than 60% cocoa. If you answered “neither,” you’re in the minority. Most people either want to get a taste of that chocolate goodness, or just finished having one. Particularly in the western world and increasingly in the eastern, it is a hugely popular ingredient or main event for desserts and even meals. Growth of the chocolate industry over the last decade has been driven in large part by an increasing awareness of the health benefits of certain types of chocolate and growing popularity in Asian Pacific countries. This powerful growth in demand - both locally and globally - is poorly matched against an unpredictable supply. However, chocolate consumers are considerably price insensitive. Except in rare circumstances consumers are willing to purchase what they consider an “affordable luxury.” Now a days Lucerne is one of the most chocolate supplier in the country, overall 20% of the total demand they are supplying to the customer. Md. Ekramul Hossain B. Business Administration 2016-09-22T07:38:52Z 2016-09-22T07:38:52Z 2016 2016-08-02 Internship report ID 11104109 http://hdl.handle.net/10361/6443 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Bangladesh chocolate market
Chocolate market
spellingShingle Bangladesh chocolate market
Chocolate market
Hossain, Md. Ekramul
Current industrial chocolate market of Bangladesh
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
author2 Khan, Tahsan Rahman
author_facet Khan, Tahsan Rahman
Hossain, Md. Ekramul
format Internship report
author Hossain, Md. Ekramul
author_sort Hossain, Md. Ekramul
title Current industrial chocolate market of Bangladesh
title_short Current industrial chocolate market of Bangladesh
title_full Current industrial chocolate market of Bangladesh
title_fullStr Current industrial chocolate market of Bangladesh
title_full_unstemmed Current industrial chocolate market of Bangladesh
title_sort current industrial chocolate market of bangladesh
publisher BRAC University
publishDate 2016
url http://hdl.handle.net/10361/6443
work_keys_str_mv AT hossainmdekramul currentindustrialchocolatemarketofbangladesh
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