Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2014 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP/EVALUATING%20THE...
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| Formato: | Artigo |
| Idioma: | English |
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© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
2016
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| Acesso em linha: | http://hdl.handle.net/10361/6405 |