Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach

Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach

This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2014 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP/EVALUATING%20THE...

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Detalles Bibliográficos
Autor principal: Aziz, Md. Tareque
Formato: Artículo
Lenguaje:English
Publicado: © 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT 2016
Materias:
Relationship marketing
Relationship quality
Termination cost
Retail industry
Acceso en línea:http://hdl.handle.net/10361/6405
id 10361-6405
record_format dspace
spelling 10361-64052016-09-19T05:52:20Z Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach Aziz, Md. Tareque Relationship marketing Relationship quality Termination cost Retail industry This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2014 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP.pdf The article website is at: http://www.elkjournals.com/ In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and highlighted the necessities of considering termination cost in assessing relationship quality in the retail domain. This study is basically a review of the existing literature in relationship marketing. As termination cost has not been considered as a determining factor in influencing relationship quality, the author attempted to identify its potential to influence relationship quality in the retail domain. Previous literature indicates that it is reasonable to expect that termination cost plays a significant role in enhancing the relationship quality in the B2B setting. The study is suggestive of the importance of testing the role of termination cost. The author recommends that future researchers should explore its potential to influence the quality of relationship in the retail industry through quantitative research. Termination cost provides retailers with an effective measure to influence the quality of their relationships with their existing suppliers. Published 2016-09-19T05:51:12Z 2016-09-19T05:51:12Z 2014-01 Article Aziz, M. T. (2014). Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach. ELK's International Journal of Marketing , 05(1)1-5. Retrieved from http://www.elkjournals.com/ 2349-2317 (online) 0976-7193 (print) http://hdl.handle.net/10361/6405 en © 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
institution Brac University
collection Institutional Repository
language English
topic Relationship marketing
Relationship quality
Termination cost
Retail industry
spellingShingle Relationship marketing
Relationship quality
Termination cost
Retail industry
Aziz, Md. Tareque
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
description This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2014 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP.pdf The article website is at: http://www.elkjournals.com/
format Article
author Aziz, Md. Tareque
author_facet Aziz, Md. Tareque
author_sort Aziz, Md. Tareque
title Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
title_short Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
title_full Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
title_fullStr Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
title_full_unstemmed Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
title_sort evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
publisher © 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
publishDate 2016
url http://hdl.handle.net/10361/6405
work_keys_str_mv AT azizmdtareque evaluatingtheroleofrelationshipterminationcostinmeasuringrelationshipqualityinretailindustryarelationshipmarketingapproach
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