Importance of measuring relationship quality in the retail industry: an asian perspective
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASU...
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© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
2016
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| On-line přístup: | http://hdl.handle.net/10361/6404 |
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10361-64042016-09-19T04:58:13Z Importance of measuring relationship quality in the retail industry: an asian perspective Aziz, Md. Tareque Marketing This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf The article website is at: http://www.elkjournals.com/ In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured because of its high theoretical as well as practical implications. Published 2016-09-19T04:55:44Z 2016-09-19T04:55:44Z 2012 Article Aziz, M. T. (2012). Importance of measuring relationship quality in the retail industry: an asian perspective. Importance of measuring relationship quality in the retail industry: an asian perspective, 3(2), 28–34. Retrieved from http://www.elkjournals.com/ 2349-2317 (online) 0976-7193 (print) http://hdl.handle.net/10361/6404 en http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=2 © 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Aziz, Md. Tareque Importance of measuring relationship quality in the retail industry: an asian perspective |
| description |
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf
The article website is at: http://www.elkjournals.com/ |
| format |
Article |
| author |
Aziz, Md. Tareque |
| author_facet |
Aziz, Md. Tareque |
| author_sort |
Aziz, Md. Tareque |
| title |
Importance of measuring relationship quality in the retail industry: an asian perspective |
| title_short |
Importance of measuring relationship quality in the retail industry: an asian perspective |
| title_full |
Importance of measuring relationship quality in the retail industry: an asian perspective |
| title_fullStr |
Importance of measuring relationship quality in the retail industry: an asian perspective |
| title_full_unstemmed |
Importance of measuring relationship quality in the retail industry: an asian perspective |
| title_sort |
importance of measuring relationship quality in the retail industry: an asian perspective |
| publisher |
© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6404 |
| work_keys_str_mv |
AT azizmdtareque importanceofmeasuringrelationshipqualityintheretailindustryanasianperspective |
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1814309019660058624 |