Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website i...

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मुख्य लेखक: Aziz, Md. Tareque
स्वरूप: लेख
भाषा:English
प्रकाशित: © 2012 ELK's International Journal of Marketing 2016
विषय:
ऑनलाइन पहुंच:http://hdl.handle.net/10361/6403