Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website i...

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Bibliographic Details
Main Author: Aziz, Md. Tareque
Format: Article
Language:English
Published: © 2012 ELK's International Journal of Marketing 2016
Subjects:
Marketing
Online Access:http://hdl.handle.net/10361/6403

Internet

http://hdl.handle.net/10361/6403

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