Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website i...
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| Médium: | Článek |
| Jazyk: | English |
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© 2012 ELK's International Journal of Marketing
2016
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| On-line přístup: | http://hdl.handle.net/10361/6403 |