Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website i...
| Autor principal: | |
|---|---|
| Format: | Article |
| Idioma: | English |
| Publicat: |
© 2012 ELK's International Journal of Marketing
2016
|
| Matèries: | |
| Accés en línia: | http://hdl.handle.net/10361/6403 |