Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website i...

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Autor principal:	Aziz, Md. Tareque
Format:	Article
Idioma:	English
Publicat:	© 2012 ELK's International Journal of Marketing 2016
Matèries:	Marketing
Accés en línia:	http://hdl.handle.net/10361/6403

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