Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website i...
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| פורמט: | Article |
| שפה: | English |
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© 2012 ELK's International Journal of Marketing
2016
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| גישה מקוונת: | http://hdl.handle.net/10361/6403 |
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10361-6403 |
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10361-64032016-09-19T04:39:47Z Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach Aziz, Md. Tareque Marketing This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website is at: http://www.elkjournals.com/ In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed the necessities of communication in assessing relationship quality between the retailers and their suppliers. Published 2016-09-19T04:36:57Z 2016-09-19T04:36:57Z 2012 Article Aziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/ 2349-2317 (online) 0976-7193 (print) http://hdl.handle.net/10361/6403 en © 2012 ELK's International Journal of Marketing |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Aziz, Md. Tareque Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| description |
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1
The article website is at: http://www.elkjournals.com/ |
| format |
Article |
| author |
Aziz, Md. Tareque |
| author_facet |
Aziz, Md. Tareque |
| author_sort |
Aziz, Md. Tareque |
| title |
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| title_short |
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| title_full |
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| title_fullStr |
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| title_full_unstemmed |
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| title_sort |
importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach |
| publisher |
© 2012 ELK's International Journal of Marketing |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6403 |
| work_keys_str_mv |
AT azizmdtareque importanceofcommunicationindeterminingretailersupplierrelationshipqualityarelationshipmarketingapproach |
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1814308438233055232 |