Relationship quality in Bangladeshi retail industry
This article was published inInternational Proceedings of Economics Development and Research [© 2012 IACSIT Press, Singapore] and the definite version is available at : http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf The article website is at: http://ipedr.com/
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© (2012) IACSIT Press, Singapore
2016
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10361-63752016-09-07T05:29:32Z Relationship quality in Bangladeshi retail industry Aziz, Md. Tareque Azila, Nor Relationship marketing Relationship quality RELQUAL scale Retail This article was published inInternational Proceedings of Economics Development and Research [© 2012 IACSIT Press, Singapore] and the definite version is available at : http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf The article website is at: http://ipedr.com/ In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of retailers in Bangladesh. Relationship quality is presented as a high order concept. Using factor analysis, findings reveal that a better quality of relationship results in trust upon the supplier. The four item new scale shows strong evidence of reliability as well as validity among the Bangladeshi retailers. Suggestions for applying the measures in future research are presented. Published 2016-09-07T05:27:58Z 2016-09-07T05:27:58Z 2012 Article Azila, N., & Aziz, T. (2012). Relationship Quality in Bangladeshi Retail Industry. 2012 International Conference on Economics, Business Innovation, 38, 44–48. http://hdl.handle.net/10361/6375 en http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf © (2012) IACSIT Press, Singapore |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Relationship marketing Relationship quality RELQUAL scale Retail |
| spellingShingle |
Relationship marketing Relationship quality RELQUAL scale Retail Aziz, Md. Tareque Azila, Nor Relationship quality in Bangladeshi retail industry |
| description |
This article was published inInternational Proceedings of Economics Development and Research [© 2012 IACSIT Press, Singapore] and the definite version is available at : http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf
The article website is at: http://ipedr.com/ |
| format |
Article |
| author |
Aziz, Md. Tareque Azila, Nor |
| author_facet |
Aziz, Md. Tareque Azila, Nor |
| author_sort |
Aziz, Md. Tareque |
| title |
Relationship quality in Bangladeshi retail industry |
| title_short |
Relationship quality in Bangladeshi retail industry |
| title_full |
Relationship quality in Bangladeshi retail industry |
| title_fullStr |
Relationship quality in Bangladeshi retail industry |
| title_full_unstemmed |
Relationship quality in Bangladeshi retail industry |
| title_sort |
relationship quality in bangladeshi retail industry |
| publisher |
© (2012) IACSIT Press, Singapore |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/6375 |
| work_keys_str_mv |
AT azizmdtareque relationshipqualityinbangladeshiretailindustry AT azilanor relationshipqualityinbangladeshiretailindustry |
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